HOW TO FRANCHISE?

By Bob Serling
My tip is so simple, it will almost sound obvious. It’s extremely powerful, yet very few people ever take full advantage of this technique—if they even use it at all.
My advice is this: Surround yourself with the best people you can find. Look for people who are smarter, better, or faster at what you want to do than you are. Hire them, partner with them, co-market with them, and harness the power of teamwork every way you possibly can. Think you can’t get great people—even experts in their fields or well known celebrities—to work with you? You can. All you have to do is ask. Now, I’m not naively suggesting that everyone you ask will work with you, but as long as you make your request in a professional and compelling manner, many will.

Here is an example of how I’m using this technique in my own businesses. In my product development business, when I wanted to sell a toy to a major toy manufacturer, I teamed up with one of the top names in that industry to get the deal done in record time. This top expert had never heard of me, but I made a professional presentation to him, offered a full third of the revenue for making a couple of key introductions, and the deal was made. The results? We’ll reap handsome royalties for many years to come.

Here’s another example. My new e-zine, Copy Doctor—The Cure for Ailing Response, features 12 world-class copywriters doing free critiques of subscribers’ actual marketing pieces. At first, I was going to do the critiques alone. But I quickly recognized that it would be much more powerful to have a team of the best copywriters in the world working with me to create copywriting breakthroughs for my subscribers.

The appeal is far stronger than me working alone. Plus, because each of the team members gets constant exposure to my subscribers, it’s a win-win deal for everyone.
Try this technique in your own business. I guarantee you’re going to love the results.
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Bob Serling is an editor and the founder of Copy Doctor. Tired of lukewarm
response to your marketing? Team up with 12 world-class copywriters
to get the results you’ve always dreamed of. Complete details are
at www.Copy-Doctor.com.